Because the sample marketing plan in my
Essential Guide to Marketing Planning is based on a fictional chocolate start-up, I like to see what's going on in this industry. And I notice that 11-17 October is designated as
Chocolate Week in the UK. Many choco marketers are participating, including Hotel Chocolat, Divine, Fortnum's and more. In addition to the web site, the event has a
Twitter account. And its PR has gotten coverage in multiple
media. Sweet idea!
