Net-a-Porter, the popular online luxury fashion retailer now owned by
Richemont, becomes a teenaged business in 2013, a year of new initiatives.
- Becoming a print publisher: 'It isn't a secret that Net-a-Porter will
be publishing a major fashion magazine within the next 12 months or
so', says CEO Mark Sebba.
- Expanding to Hong Kong and Asia, with a few adjustments: 'There are nuances in terms of body sizes in different markets. But
beyond that we believe there's a certain segment of clients who are
global', says Net-a-Porter's Holli Rogers.
- Featuring exclusive collections by brands such as Lover (which is based in Australia).
- Doing even more to reward each EIP (extremely important person), loyal and high-spending customers who enjoy special privileges such as personal shoppers, priority ordering and more.
- Apps, microsites and other tech-driven tactics to help its customers find and buy the fashion they want, when they want it.
Net-a-Porter is an e-commerce expert and a power in fashion retailing. Print publishing is an entirely different business, however, presenting different marketing challenges. It will be an interesting year ahead for Net-a-Porter!
