Fox's Biscuits should be happy to have Vinnie on their side. The panda with a gangsta attitude appears in TV and radio adverts and he's all over the Internet--on the brand's web site, on his own site, on Facebook, on Twitter and (Fox hopes) in e-mailboxes of millions of fans who send messages from Vinnie to friends and relatives far and wide.Vinnie is one popular guy, with 8800 fans on Facebook. And Fox's Biscuits know how to engage brand fans. They're inviting brand fans to send in photos of a "Fox's Moment" and to vote for their favourite biscuits. They're offering downloadable avatars, wallpaper and--of course--recipes. Vinnie tells it straight, which makes him a YouTube star. Lots of fun.