How do you market an experience? Many theme parks are using online videos to help customers imagine the fun and excitement (or frights and thrills) of being on rides and visiting attractions. For example:
- Flamingo Land TV - Videos about riding the new Mumbo Jumbo roller coaster, seeing baby animals up close, and enjoying special park celebrations.
- Thorpe Park on YouTube - Lots of videos featuring roller coaster thrills, TV adverts, Fright Night previews, and more.
- Drayton Manor - Home page (logo above) features a video montage of different attractions and rides; clicking on specific tabs brings up videos of thrill rides and other features.
- Adventure Island - Videos and photos of many rides, including Cow Jump juniors and higher energy rides like Dragon's Claw.
How do you market an experience? Many theme parks are using online videos to help customers imagine the fun and excitement (or frights and thrills) of being on rides and visiting attractions. For example: