Looking at a
Car and Driver magazine from Spain, I noticed many ads feature English straplines (see arrows). This indicates a globalisation of promotional themes and a recognition that drivers welcome global brands and are willing to buy them locally.
- At top left, Kia's strapline is "The Power to Surprise." That's the automotive brand's worldwide strapline.
- Center top, GT's global strapline for Champiro tyres is "Experience the Performance."
- Right at top, Mercedes Benz uses the strapline, "The best or nothing."
- Bottom left, BMW's ad includes the phrase "BMW EfficientDynamics," a reference to its earth-friendly lower emissions.
- Bottom right, Ford's ad shows the strapline "Go further." This strapline appears on its website and other promotional elements.
