Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Updated list of links
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Tuesday, 20 March 2018
Updated links to marketing planning ideas and resources
My list of links to marketing planing ideas and resources has been updated. Now you can click to see more than 50 sources of data, advice and news related to:
Preparing for marketing planning and implementation
Analysing the marketing environment
Researching consumer and business demographics
Marketing ethics, social responsibility and sustainability
Branding issues and ideas
Marketing mix issues and ideas
Marketing channels and retailing trends
For instance, if you're looking for a marketing plan template, my list includes a link to the Australian government's business page with a downloadable guide and template. So please browse the links the next time you're researching the background for a marketing plan project.