Marketing Planning Links


Preparing for marketing planning/implementation
Analysing the marketing environment 
  • BBC site with the latest news about companies worldwide plus special reports on specific industries and markets. BBC Business News is here.
  •  The Guardian UK site covers business issues, economic issues and environmental issues.
  • London Evening Standard presents business news and market updates.
  • The Independent offers daily business news, analysis and commentary.
  • Birmingham Post articles about local businesses and UK industries.
  • Irish Times business articles discuss local trends and companies. 
  • Telegraph of Calcutta posts business headlines from India and the region.
  • Silicon UK provides insights into technology issues, marketing challenges and social media developments.
  • Eurostat links to statistics and databases with information about European demographic, economic and social-cultural trends.
  • UK Office for National Statistics collects and publishes census and related information.
  • U.N. reports and statistics covering global economic and social development.
  • Information about doing business overseas, with lots of details about trade conditions, currency issues and more.
  • European Marketing Confederation site with news feed and links to publications about national regulations and market data. 
  • Explanation of legal and ethical issues in competitive intelligence.
  • National and international business and economic news and analysis from The Economist.
  • Description of PESTLE and SWOT analyses on the BusinessLink site.
  • Links to the day's front pages of dozens of newspapers worldwide.
  • Asahi Shimbun covers business and economic news in Japan in English.
  • China Daily's English-language coverage of local and global business news.
  • Canadian Marketing Blog offers insights into the marketing environment, techniques, challenges and more. 
  • Are competitors stakeholders? My answer is yes, and here's why. A 2016 update on competition vs. collaboration is here.
  • Bloomberg News for Europe, Asia and Canada.
  • Overview of the marketing sector and employment possibilities.
Researching consumer and business demographics
  • From the UK Office for National Statistics, data about consumers, population trends, economic trends, and more.
  • U.N. reports on demographics, social and economic youth and other population trends.
  • Statistics about consumer and business markets in France.
  • Demographic statistics and projections for Italy.
Marketing ethics, social responsibility and sustainability
  • Gov.uk page for businesses, with information about waste and environmental impact
  • The Centre for Business Relationships, Accountability, Sustainability and Society presents links and information about marketing ethics and sustainability issues.
  • Word of Mouth Marketing Association's resources for download, including social media disclosure guidelines and more.
  • Information about business ethics and codes of conduct.
  • Site tracks hundreds of eco-labels worldwide
  • Information about corporate social responsibility, sustainability and ethical standards.
  • Wrap, a nonprofit, offers ideas for how companies can reduce waste and plan for recycling. 
  • Find out about EU Ecolabel, which applies to goods and services that achieve standards for environmental excellence.
  • European environmental news and information service.
  • News releases about corporate social responsibility programmes and performance.

Branding issues and ideas
  • Marketing Week articles with the latest branding developments around the U.K. and Europe.
  • BrandRepublic posts timely news and in-depth articles about branding successes, challenges and changes.
  • Journal of Brand Management presents research papers about challenges and opportunities in brand management.
  • Superbrands UK presents annual ranking of UK brands. 
  • Reader's Digest survey of trusted brands in Canada, New Zealand, Asia.  
  • Transform magazine covers branding and rebranding. 
  • Campaign Live Brands Hub offers brand and advertising news.
Marketing mix issues and ideas
Marketing channels and retailing trends