The official home page of the London 2012 Olympic Games is bursting with news and activities to engage the public and build excitement for this highly-anticipated event. From today, only 1175 days until the opening ceremonies and the marketing race is on, with multiple marketing plans for getting people involved very early (as in Chapter 1 of my book).On today's London 2012 home page is a contest inviting students to submit designs for the Games' education logo (that's where the green logo at left comes from). Webcam photos show the progress of construction at Olympic Park. Blog and Twitter entries bring us behind the scenes with minute-by-minute updates. Lots of links to other Olympics sites (like the Vancouver 2010 Winter Olympics) and to specific plans for London events. The home page changes every day and that's smart marketing, as well, to encourage frequent visits. Let the games begin!
