The Consumer Forum, formed by King of Shaves, Lovefilm, Ella’s Kitchen, Photobox, Reading Room, A Suit That Fits.com, Sharpham Park, and Chemist Direct, is a new site dedicated to promoting great customer service:This site empowers consumers and supports businesses that listen and act upon consumer opinion.The idea is to focus businesses and customers on the idea of, well, focusing on customers. MarketingWeek and Real Business both covered the announcement of this forum.
Although the forum is just getting started, it's a good way to reinforce that customer relationships must be a top priority for businesses. The next step is to enlist the participation of thousands of consumers and to get more companies involved in the site. How much influence will this site ultimately have?
