The second edition of my Essential Guide to Marketing Planning will be published in May!Pearson Education just announced the book on Amazon, along with a preview of features and benefits that you can scroll down to read on this page. You'll find detailed step-by-step instructions for creating a practical marketing plan, along with new case studies, new extended examples, and info about the latest marketing trends and concepts.
This new cover has the arrow pointing up--symbolic because a good marketing plan is intended to help companies move forward towards their goals. Please take a look!
