In particular, Samsung Electronics is moving toward apps that connect different gadgets, such as mobiles and TVs. "Over time, it'll be a must to have apps on multiple devices," says a senior exec. Currently, its Samsung Apps site features mobile and smartphone apps, but more will be available over time.
Samsung UK's Facebook page has 125,000 "likes" and lists some of the newest products, including the Galaxy Note and the Galaxy Chronos. Its Twitter account has 26,000 followers and is very active with tweets.