Notice the use of the Golden Arches as the M in McDonald's? And the updated colours that are bold, a little playful and positive? This new packaging was created by a global team of designers who were brought together for one week to brainstorm. Their ideas were then presented to consumers for input and reaction.
Finally, the core ideas were provided to a Chicago-based design firm for refinement. The result: Simpler, less frenetic graphics that instantly convey the brand and the affect behind the brand.
The new packaging is part of an ongoing marketing effort to generate higher sales for McDonald's worldwide.
