Many top industry leaders spoke at the congress, everyone from Facebook's Mark Zuckerberg and BT Group's Gavin Patterson to Telefónica's César Alierta and UNICEF's Anthony Lake. (By the way, Mark Zuckerberg sees a bright future for VR and social media.)
For marketing, a key point is that mobile is not yet a mature marketing medium, which means brands have the opportunity to experiment now while the price is still low and consumers are still open to trying new things.
Another point is how to connect everyone (including areas where mobile adoption is still low) to share the benefits of tech that can serve as a foundation for payments, entrepreneurship, innovation and more.
Yet if all the devices and data bog down networks, mobile can't deliver on its promise. So ensuring that systems and networks have the capacity to handle video streaming and everything else is essential.
