Growth in digital ad spending

AD BUDGETS in 2017

Not surprisingly, many experts project continued growth in digital ad spending. Even as UK ad spending increases overall, budgets for digital ads are growing more.

Digital video ads are a small percentage of all digital ad spending right now, but projected to grow in the future as content marketing and other digital elements become increasingly important.

Looking towards the future, UK spending on social media advertising is expected to increase at the expense of spending on ads appearing in news vehicles.

Then there's UK mobile ad spending...projected to grow quite rapidly in the coming months and years. Marketers are experimenting and shifting money into mobile budgets to reach mobile users where and when purchasing decisions are made. But you probably already knew that, because you've noticed mobile marketing on your cell. Right?