And what a social fundraising drive this is. More than 690,000 people 'like' the nonprofit organisation's Facebook page. Nearly 780,000 Twitter followers. More than 437,000 subscribers to the hilarious YouTube channel. Only a few thousand Pinterest followers, but 31,000 Instagram followers.
Very worthy of viral sharing: the much-anticipated brief followup to Love Actually made especially for this occasion and appropriately titled Red Nose Day Actually. Teasers released online and a lot of publicity combine to build anticipation and stimulate word of mouth (plus word of mouse).
New this year, and also worth of viral sharing: an app that listens for your swear words and makes you donate 20p for each curse you say. Of course there are celebrities involved and it's all about getting funny for money.
Right, who's up for a laugh and a good cause on Red Nose Day 2017?
