2:00:25
This morning, Nike held a marathon with three elite runners, hoping to break the two hour barrier that has eluded athletes.
This unofficial marathon put the spotlight on individual performance and, of course, Nike's association with sports excellence. The company invested millions to develop shoes and plan the marathon with the goal of breaking the two hour mark.
Nike's social media posts helped fans follow the race every step of the way. Here is the tape and the Twitter post celebrating this accomplishment. 'The barrier just got that much closer' and #JustDoIt.
Meanwhile, Adidas has its own 'sub 2' marathon initiative, linked to its own shoe technology. Athletes will be the sports winners--and both Nike and Adidas are marketing winners in the never-ending race for revenues and profits.
