20th annual Byte Night on 6 October 2017

Byte Night takes place on Friday, 6th October. This is the 20th year of fundraising to benefit Action for Children, a charity that helps homeless children.

In 2017, corporate participants will raise an expected £1.4 million for this charity, by sleeping rough in 10 locations: East Anglia, London, Midlands, Northern Ireland, North East, North West, Scotland, South West, Thames Valley and Wales. As many as 1,700 people will sleep rough on Byte Night.

Social media promotion is raising awareness of the event, the charity and the need. @ByteNight has nearly 3k Twitter followers and nearly 1k LinkedIn group members (this is a corporate-heavy event). Action for Children has more than 50k Facebook likes and 117k Twitter followers, plus 14k LinkedIn followers.

B2B marketing is key to the success of this event, with businesses registering teams of employees to participate--and marketing internally to increase involvement and raise money. Corporate partners include Royal Mail and House of Fraser, plus sponsors such as FedEx and the Amber Group. Watch for more publicity from media participants and for a deluge of social media messages as Byte Night approaches.