Now that Prince Harry will marry Meghan Markle in May, royal-related marketing is going strong. Here are just a few examples of goods and services benefiting from the royal marketing connection.
- Engagement and wedding memorabilia were rushed into production as soon as the couple was engaged, in anticipation of high demand from UK and international customers. At left, mugs being produced by Emma Bridgewater.
- The luxe Strathberry handbag Ms. Markle carried at her first official appearance after the engagement was made public sold out within minutes. Her favoured dresses and coats have catapulted firms like Parosh and Joseph into the spotlight and increased sales.
- Paler lipstick is suddenly in vogue, thanks to Ms. Markle's preferences.
- Ms. Markle's stylish spectacle frames were an instant hit when she appeared in public with Prince Harry, giving brand marketer Finlay & Co an unexpected burst of sales.
- Tourism will, of course, get a big boost from the influx of UK visitors around the time of the royal wedding in May.
