#recycle
Inditex, which owns Zara and other well-known fashion brands, now disassembles old apparel to remake into 'garments with a past'. Its Join Life label features clothing made in part from reclaimed materials and made using processes that are more earth-friendly.
The company also invites customers to bring old/unwanted clothes to selected stores for recycling. If you live in Spain, where Inditex is headquartered, you can have the courier who drops off your Zara purchases take your old clothes back for recycling--quite convenient!
Inditex and other fashion marketers are becoming more active in adopting sustainability and promoting this aspect of their products to customers, suppliers and partners.
H&M, the fast-fashion retailer based in Sweden, has set the ambitious goal of sustainably manufacturing all its fashions by 2030. 'H&M group is . . . pushing the development towards a shift to a circular model; where materials are maximised and waste is minimised', according to its 2017 Sustainability Report. It is investing in startups that search for ways to make fabrics and recycle materials without environmental harm. 'We need to speed the shift toward waste-free models [of business]', says H&M's CEO.
Watch for more sustainability activities as companies seek to conserve natural resources, reduce waste, help the planet and differentiate their brands in the competitive global marketplace.
