To increase anticipation in advance of this sale, Amazon put a count-down clock on its home page. Here's what the clock looked like on 12 July. Despite the name, Prime Day takes place over more than 24 hours, as the clock indicates. According to one evaluation, Prime Day UK's average discount in 2017 was 21%.
In addition to deep discounts on cameras and other electronics, Amazon is also promoting discounts on its own brands, including Amazon Basics. The company's private brands have been attracting customers and increasing revenue year after year.
Currently, Amazon markets 80+ private brands such as Mama Bear, Echo speakers, and Happy Belly bottled water. In 2017, the top-selling product during Prime Day in the UK market was, in fact, the Amazon Echo speaker. Electronics and kitchen products were also strong sellers.
New this year: limited-edition products and new products launched especially on Prime Day.
Based on reports from previous years, bargain-hunting UK shoppers are likely to make Prime Day 2018 the most successful selling day of the year--again. UPDATE HERE
