Tech-savvy L'Occitane is leveraging the trend of consumers connecting via mobile devices to personalise offers and encourage purchasing through the firm's many e-commerce sites worldwide.
Behind the scenes, the company also works with Provence-based suppliers to source sustainably-produced ingredients for its beauty products.
It's very committed to achieving goals for recycling. As this window display shows, L'Occitane stores in Canada and the US will accept empty containers from any cosmetics brand and recycle them in partnership with Terracycle, which turns the recycled and upcycled materials into eco-friendly new products for sale.
UK consumers can participate in Terracycle recycling in various ways, including bringing recyclable items to a nearby 'brigade' for free recycling.
This post offers an additional example of societal objectives as covered in Chapter 5 of my Essential Guide to Marketing Planning.
