Sleeping out to raise money on Byte Night

The next Byte Night fundraiser takes place on Friday evening, 5 October. This annual event supports the nonprofit Action for Children, a children's charity that helps those in need avoid homelessness. Participants sleep out (this year, in 12 different UK locations) to raise money for the charity, among other special fundraising events.

Founded by leaders in the UK tech sector, Byte Night has a strong social media  marketing element. The poster above shows not only the event's web address but also its Facebook, Twitter, and YouTube accounts. There is also a LinkedIn presence to catch the eye of professionals.

Byte Night's promotions begin months in advance, allowing time for companies and individuals to register and to recruit friends and associates for the fundraising effort. The event is on special event calendars and promoted by other nonprofits, councils and sponsors (Royal Mail, for instance).

In 2018, 1,800 sleepers are expected to participate. Wishing everyone a successful sleep out and successful fundraising!

UPDATE: The 2018 sleepout raised £852,999 for charity. Congratulations!