Microsoft introduces its new Windows 7 operating system tomorrow. And according to an Amazon.com official quoted in The Telegraph, the software has already become a runaway best-seller:"The launch of Windows 7 has exceeded everyone's expectations, storming ahead of Harry Potter and the Deathly Hallows as the biggest grossing pre-order product of all time at Amazon.co.uk."According to the BBC, the future of Microsoft is riding on the success of this software introduction. Although that sounds rather dramatic, it's true that Microsoft stands to profit handsomely if businesses and consumers decide to upgrade to Windows 7 or take the next step and buy new PCs (preloaded with Win 7) to take advantage of the new software.
How much marketing magic can Microsoft make for Windows 7? A quick search shows that the company is putting a big PR and sales push behind its new system. But will this production introduction translate into the kind of profits that Microsoft expects?
