Burger King UK has special menu items for Halloween this year. Above, its
Halloween Whopper, already a limited-time regular on the menu in the company's
Japanese restaurants (but not under the Halloween name, of course). This marketing is geared to consumer behaviour principles like targeting variety-seekers who like trying different foods and customers who simply want to be the first to try something different.
Keep an eye on BK's
UK Facebook page (more than 200,000 likes) for other Halloween treats, including its Chicken Fries. Also watch its
Twitter feed for posts about Halloween foods and promotions. The company is using #UnleashYourFreaky to emphasise its unusual foods and Halloween marketing.
