Byte Night takes place Friday, 2 October. Thousands of people all over the UK (associated with large firms like Accenture, Dell and BT plus many smaller, local firms) will sleep out to raise money for Action for Children charity. The first Byte Night was in 1998, and this year, the charity aims to raise more than a million.
One key element of Byte Night's marketing is its social media presence. On Twitter, the group has 2,000 followers; on Facebook, it has 1,100+ likes; and on LinkedIn, more than 900 members. Action for Children has Byte Night digital marketing leading up to the event, as well. The campaigns use #ByteNight as a unifying hashtag.
Publicity is another key element, with news articles covering the event itself (where will sleepers be? what venues are participating? what is the money to be used for?) and individuals or firms that participate. Plus each firm has its own marketing to promote its involvement in Byte Night and encourage employees and customers to get involved. Harvey Nash has a page on its site explaining all about Byte Night, for instance. Fourth Day has its own page about Band Night.
All these marketing efforts (multiple messages, multiple media, one focus) work together to build awareness and engagement, encourage positive attitudes and actions, with the ultimate goal of raising money. Good marketing for a good cause, #ByteNight!
