Holiday season marketing

With the biggest shopping season of all just weeks away, product marketers and retailers throughout the UK are readying their holiday campaigns to capture attention, differentiate themselves and enhance brand image.

From kittens to the man in the moon, singers to jazz, these 2015 Christmas campaigns are aiming for the heart.

Above, Cadbury's advent calendar created by the configuration of delivery trucks in the brand's signature purple. See it on YouTube.

The Telegraph has compiled its list of favourite Christmas adverts from years past. How many do you remember?

To build excitement and encourage browsing and buying, the major retailers are planning to unveil their holiday windows with publicity and, of course, coordinated messages in multiple media. Stay tuned.