Interbrand recently announced its Top 100 Global Brands ranked by brand value. The 10 most valuable brands on the planet are:
1. Apple (computers, digital devices)
2. Google (search, operating systems, more)
3. Coca-Cola (beverages)
4. Microsoft (computers, software, game systems)
5. IBM (computers and tech services)
6. Toyota (vehicles)
7. Samsung (electronics)
8. General Electric (equipment and services)
9. McDonald's (fast food)
10. Amazon (retailing and tech services)
The leading UK brand on this list is HSBC, which is ranked as #37 in value. Which brands will top the list in 2016?
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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