With market demographics and behaviours changing, the Unilever exec says companies should not worry about having different strategies for seniors and Millennials, two customer segments that his brands target.
Unilever's well-known brands continue to use traditional adverts but some--such as Knorr--are also experimenting with artificial intelligence to give customers the information they need, precisely when needed. As an example, Knorr's Chef Wendy invites consumers in Asia and Africa to text for recipe ideas based on the foods they have on hand.
Looking toward the future, Unilever is part of a new coalition that will share market-research data with the goal of helping all better prepare for sustainability, address income inequality and eliminate poverty.
In addition, the Unilever Foundry project is focusing on five areas where startups can make a difference in 2016: (1) retail, (2) content creation, (3) data insights and innovation, (4) sustainability and (5) new technologies.
