Friday 1 April 2016

Marketing on April Fool's Day

It's that time again--time for slightly silly April Fool marketing.
  • PR Week highlights the April Fool prank marketing by Mumsnet Jobs, which is teaming with the European Space Agency and NASA to recruit a mum and baby for space pioneering. It also shows Honda's emoji registration plates (above).
  • Kotaku features the best of Japan's April Fool prank marketing. My fave is the Coca-Cola battery. Kit-Kat sushi is a close second.
  • The Guardian shows a diverse group of April Fool pranks, including transforming two of the London Eye capsules into penthouses in the sky.