Fossil has more than 500k Instagram followers, attracted in less then one year. Its digital brand manager says Instagram is 'top priority' because of its popularity amongst Millennials, a key target audience.Also, Fossil can post images for all occasions, all product categories and all promotions--and all followers will see them. Finally, the Like2Buy link is actually contributing to sales of pictured products.
Leon's, a Canadian retailer, is using Instagram to reposition itself and emphasise its fashion furniture. The social media manager says that Instagram is an important marketing medium because the images visually reinforce the retailer's updated fashion image. 'All we did was highlight a style a lot of people didn’t know we had', she explains.
So think visual and think about how your marketing plan can make best use out of Instagram.
