Burberry launched its crowdsourced Art of the Trench microsite in 2009. Anyone can submit a photo, as the above 'upload' detail indicates. The photos not only celebrate the trench, they also celebrate the art of personal style and the brand's heritage.
With the company investing heavily to build a new Leeds factory, 'Made in Britain' is both fashionable and a big boost to the local economy.
Trench coats remain in style decade after decade, with fashion updates. The Burberry trench is distinctive because of the careful hand-crafting of each detail, sewn in company factories by skilled workers who require as little as 6.5 hours to complete one trench, aided by tech extras.
Harrods, one of Burberry's channel partners, posted a style history of the trench last year. Focusing on the heritage and the craftsmanship supports the brand's upmarket image and reinforces the 'Made in Britain' message.
Saturday 14 May 2016
The Art of the Trench in Its 7th Year
Labels:
brand,
Burberry,
channels,
crowdsourcing,
fashion marketing,
Harrods,
Made in Britain,
trench