Nike expands social media marketing strategy

You already know that Nike is one of the most social media-savvy brands on the planet--with 28 million people following it on Facebook and 653k Twitter followers. The US-based company is always expanding its strategy to reach targeted audiences via the latest social media tools.

For example, Nike is the first to have a brand channel linked to Tonsser, a social app for young football (soccer) players. Nike will be posting engaging and informative edutainment, a combination of educational material (how to improve your skills) as well as brand-related content.

Nike is extremely active on Instagram, where it will soon begin selling its products, not just displaying styles and other details. According to one report, Nike has 72 million Instagram followers, making it the most popular 'high street' fashion brand on Instagram (ahead of H&M, Zara and Adidas in that order).

What's next for Nike's high-energy, high-performance social media marketing?