Due to nostalgia marketing, aesthetics and technical interest, vinyl record sales are setting records. In 2016, sales of vinyl records exceeded 3 million units. As impressive as this sounds, it's actually paltry compared to overall sales of recorded music.
David Bowie topped the list of vinyl best-sellers and UK music best-selling artists. And not just Bowie's final recording, but other perennial favourites sold well in vinyl and digital formats.
Why are vinyl sales soaring? 'It’s twofold in that older people are going back to vinyl but I also
think the younger generation are discovering it in a way they weren’t
before', says the CEO of Regent Street and Gold Bar Records.
Record Store Day in April is helping introduce vinyl to new fans and give loyal customers new reasons to buy. Established performers and newcomers alike use this April 'holiday' to launch new products with heightened marketing awareness.
Now vinyl sales are strong enough that Sony has decided to get back into that business. How will the addition of this major player affect the fortunes of GZ Vinyl and the few other vinyl manufacturers competing in the industry? Will other big labels reintroduce vinyl as well?