According to the Centre for Brand Analysis, the #1 brand in the UK this year is not British.
In 2017, and for the previous three years, the top brand was British Airways. Not this year.
The survey asked UK consumers about brands' reliability, distinction and quality. The brands they cited were, mostly, long-established multinationals with strong customer loyalty.
Consumers said that the top 10 superbrands in 2018 are:
10. BMW (cars)
9. Heinz (food)
8. Boots (retail)
7. Marks & Spencer (retail)
6. Disney (entertainment)
5. Coca-Cola (beverages)
4. Andrex (toilet tissue)
3. Apple (electronics)
2. Gillette (personal grooming)
1. Lego (toys)
skip to main |
skip to sidebar
Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
Search This Blog
Blog Archive
Privacy Policy
This site uses Google's Blogger technology. Be aware that Google serves cookies to analyse traffic to this blog. If you contact me via my blog, I'll use your email only to respond to your inquiry. Any comments you submit that are posted will be publicly visible. If you click on any links from this blog to outside sites, please review their privacy policies and content. By using this site, you agree to these terms of use.