Although the awful Covid-19 pandemic of 2020-2021 is not yet over, conditions in some areas are changing rapidly and, in response, marketers are adjusting their plans.
After months of experimentation with new ways to reach customers, marketers are increasing their media budgets to fuel new growth.
Meanwhile, the UK government is using marketing to encourage people under the age of 50 to get the jab.
"Our company is guided by three deeply held beliefs: That brands with purpose grow, companies with purpose last, and people with purpose thrive. And we think that refrain is going to be even more relevant in a post-coronavirus world than in a pre-coronavirus world."Alan Jope sees trends shaped by the pandemic that include an emphasis on hygiene, on staying safe at home and on the "distance economy." He indicates these trends point to more in-home consumption and digital consumption.
