For inspiration and analysis, put INSEAD Knowledge on your bookmark list and check back often for articles about marketing issues such as visual equity, viral marketing and sales/marketing balance.
I also recommend watching some of the interviews with the professors, which offer additional insights and ideas. A time investment of just 10 minutes (or less) may pay off in your next big marketing idea of 2010!
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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