If anyone in your organisation tweets, blogs or uses Bebo, Facebook, YouTube or similar sites, they should know--and follow--your company's rules for interacting (with each other and with customers or other audiences) via social media. The idea is to promote transparency and engage your audiences on an ongoing basis, within appropriate legal and competitive boundaries.
To get an idea of what social media policies look like, click through the database of the Social Media Governance site. You'll see links to guidelines from BT, the BBC, UK government and other organisations.
ASDA, the discount retail giant, is moving into social media in a big way. Its media centre page shows links to the many ASDA personnel who are on Twitter, for instance. As part of its push for transparency, ASDA invites public comments on its blogs...subject to common-sense rules you can read here.
Company policies should be similarly straightforward and easy to understand. Mashable offers a listing of 10 rules to follow in writing your rules.
