Over three days in February (8-9-10), young leaders will gather in London for the One Young World summit, aiming to discuss and begin addressing major global issues of today and tomorrow, such as climate change and human rights.
The participants (born during or after 1984) are being chosen by votes on Facebook and YouTube. Once the summit begins, sessions will be streamed online and social media will be an integral part of the experience.
Can One Young World actually make a difference? This has to be more than a one-time effort. Spotlighting major issues is a good start; involving emerging leaders in devising local solutions would add to the follow-through and keep momentum going.
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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