According to the research firm Colmar Brunton, the top brands in
New Zealand are mainly those with a long history in the country:
- Whittakers (chocolate)
- Tip Top (ice cream)
- All Black's (rugby)
- Cadbury (chocolate)
- Trade Me (online auctions)
- Air New Zealand (airline)
- Pineapple Lumps (choco-covered sweets)
- Edmonds (baking products)
- Heinz Wattie's (foods)
- L&P Lemon & Paeroa (soft drink)
According to the Reputation Institute, the top brands in
Canada are also well established--and, interestingly, local brand Tim Horton's is #10, while global fave Apple is way down the list at #27:
- Disney (entertainment)
- LEGO (toys)
- Johnson & Johnson (health)
- Rolex (luxury watches)
- Nestle (foods)
- Microsoft (software)
- Google (you know)
- BMW (autos)
- Sony (electronics)
- Tim Horton's (restaurants)
According to Millward Brown, the top 10 most
valuable local brands in China are:
- China Mobile (telecom)
- ICBC (banking)
- China Construction Bank (banking)
- Baidu (tech)
- Tencent (tech)
- Agricultural Bank of China (banking)
- China Life (insurance)
- Bank of China (banking)
- Moutai Baijiu (alcoholic beverages)
- Sinodec (petrol/gas)
