Finally, Doctor Who fans will be able to assemble the Tardis one LEGO brick at a time. LEGO crowdsourced this new product through its LEGO Ideas website, where brand fans are invited to submit ideas and then the community members vote for their favourites.
Product ideas that receive 10,000 or more votes move ahead to the next stage in the process: A formal review by LEGO's experts, who test each set, assess the potential marketing opportunity and determine how the new product might fit in the current product mix.
Only a handful of ideas are chosen for production during the year and this is the year for Doctor Who. Of course, LEGO had to negotiate a license, because the BBC owns the intellectual property rights. The current Doctor, Peter Capaldi, will be depicted on one of the minifigures, but other decisions (such as a companion figure and other characters) remain to be announced. Will Daleks be included with the set? Stone angels? Stay tuned.
Wednesday 18 February 2015
New LEGO set: Crowdsourced Doctor Who
Labels:
brand,
crowdsourcing,
Doctor Who,
LEGOs,
licensing,
new product ideas