The best consumer and business brands in the UK are . . . ?

The Superbrands UK listing for 2015 has been revealed for both consumer and business brands. This is an annual ranking based on input from consumers and marketing experts. And the top 5 brands overall for B2C and B2B in 2015 are:

Targeting Consumers

1. British Airways
2. Rolex
3. BBC
4. Microsoft
5. Nike

Targeting Businesses

1. British Airways
2. Apple
3. Virgin Atlantic
4. Microsoft
5. Visa

As BBC News pointed out, Marks & Spencer is not in the top 20 overall listing of B2C brands, nor is Cadbury. Heinz and Sony aren't in the top 20 overall listing of B2C brands, either. And you won't find Marmite in the top 20 overall B2C brands. These brands have been highly ranked in some years but not this year.

It seems curious that Apple--a super-star brand with global recognition--is only #10 in the consumer listing, compared with Microsoft's #4 ranking on both B2C and B2B lists.