Pinterest is doing its part to support brand marketing through shopping buttons and boards, Promoted Pins and other marketing techniques that engage consumers. In fact, more than 1,000 brands signed up for Pinterest UK's Promoted Pins just weeks after this promotional opportunity was introduced.
So who's marketing with Pinterest? Here are just 3 of the many brands:
- Burberry. One of the most social-media-savvy brands on the planet, Burberry has a new Cat Lashes mascara Pinterest campaign. Burberry's Pinterest page has nearly 180k followers.
- Made.com. Based in London, Made-dot-com has Pinterest boards with more than 24k followers. It uses Promoted Pins, knowing that consumers who pin furniture and other products are often ready to actually make a purchase.
- L'Oreal. The global beauty products marketer studied one of its Pinterest video campaigns and found buying intentions increased by 31%.
