Take a look at Adweek's 'ad of the day' and you'll see many adverts that appeal through humour, inspiration and heart-warming emotions. For example, here's an uplifting Samsung advert created to celebrate the Rio Olympics.
Read what Campaign says about the emotion-driven adverts so many brands are producing for the Rio Olympics. Human truths over product features is one of the phrases that stands out in Campaign's analysis. In other words, consider emotional appeals rather than rational appeals for certain adverts and campaigns.
Also look at the Best ads on TV site, where fun, inspiration and other emotional appeals are often showcased in the featured adverts.
When Campaign selected the best Easter 2016 adverts, its picks included lots of humour to stand out from the crowd. It also liked the all-chocolate 'pop-up' bar that Carlsberg beer established temporarily during the Easter season--playing on the love of chocolate.
