Small Business Saturday plans 100 days of marketing

From 26 August, #SmallBizSatUk is beginning 100 days of marketing on social media such as Twitter, Facebook and Instagram, plus LinkedIn and widespread mainstream publicity. The goals: to increase awareness among UK shoppers of the benefits of supporting small businesses, to introduce small businesses to a wider audience and to encourage purchasing from small businesses on 3 December 2016.

Small Business Saturday was originally founded by the global financial services firm American Express. The UK group is now independent, operated by Small Is Big CIC to promote small businesses all year.

Since its inception, Small Business Saturday has been growing in awareness and participation. In 2015, customers spent £623 million buying from small UK businesses on Small Business Saturday.

This year, 100 small businesses will be featured in the weeks leading up to 3 December, giving each the opportunity for higher awareness and positive brand associations. In turn, each small business can leverage this opportunity for more local recognition and specific promotions targeting its customers, using tips and tools provided by Small Business Saturday UK.