Updated list of marketing planning links

Researching a marketer or retailer? Writing a marketing plan? Check my newly updated list of hotlinks to resources for marketing planning!

Categories of links include:

• Preparing for marketing planning
• Analysing the marketing environment
• Researching consumer and business demographics
• Marketing ethics, social responsibility, sustainability
• Branding issues and ideas
• Marketing mix issues and ideas
• Retailing and channel trends

See the Marketing Planning Links section, accessed from the right side of this blog.

Starting your marketing plan?

Are you starting to prepare a new marketing plan? Here's a brief list of resources to consult for ideas, advice and structure:

• Chartered Institute of Marketing's marketing planning tool takes you from mission statement to resource requirements and budgets, step by step.
• Marketing theory articles and case studies to give you ideas and inspiration.
• What is a SWOT analysis? Find out here.
• Developing brand values is a key aspect of marketing.
• Brand problems? Read about these turnarounds.
• How to forecast sales for your marketing plan.

For a more comprehensive listing of online resources, click to my page of useful marketing planning links.

New! Links to marketing planning resources

Looking for more information about the external marketing environment, consumer demographics, brand strategy and other aspects of preparing a marketing plan?

I've assembled a list of more than 50 links to useful sites where you can find data, see what companies are doing, learn about specific planning issues and get the latest news about markets and marketing.

Click here or go to the "Updated list of links" link on the right side of this blog's main page to see these links, arranged by category.