For instance, are brands transparent about who they are and what they do in advertising and social media? Among UK consumers responding to a recent survey, more than half say brands are not transparent about their use of social-media influencers. This is a small part of a larger challenge that has been developing in recent years.
The company recently outlined a three-point pledge to publicly demonstrate its commitment to positive communications and transparent digital interaction.
- Unilever will not do business with any social media platform that fails to protect children or that fans the flames of societal divisions.
- Unilever will continue to fight stereotypes and promote diversity through initiatives like its #unstereotype campaign.
- Unilever will support digital channels that make a good customer experience their priority.