- Amazon calculated that a one-second slowdown in loading its e-commerce site could cost it as much as £1.2 billion (US $1.6 billion) in sales per year.
- The US department store Nordstrom actually experienced a sales drop of 11% after its retail website began loading more slowly--only half a second more slowly.
- Mobile-friendly websites also have to be speedy to retain Millennials' attention, which is why Google offers a free speed-test utility.
Marketers, when you develop your marketing plans for e-commerce or brand promotions online, test and refine to be sure your sites load quickly. Seconds lost can translate into visitors lost and money lost.