This is the 48th year of Earth Day celebrations, and the theme this year is education and action to eliminate 'plastic pollution'. Here is a small sampling of Earth Day marketing efforts:
- Google is raising awareness with its special Google Doodle, celebrating Dr. Jane Goodall and her work.
- Brother, which makes printers and toner cartridges, is promoting the 3Rs: reduce, reuse and recycle.
- The National Space Centre is promoting Earth Day with special events exploring the science of our environment.
- H&M continues its clothing recycling project, encouraging consumers to drop off unwanted apparel at its stores, for sorting and donation.