The Cygnet, shown at left in photo from today's Times Online, is Aston Martin's new small car for city commuting. What's especially interesting is that this car will be based on a Toyota platform and feature Aston Martin styling.Can a car company known for expensive high-performance vehicles attract buyers who want super-compact cars at a super-compact price (reportedly less than 20,000 pounds)? “Small is beautiful these days,” says Aston Martin's chief executive. “We have to move on from the preconceived ideas regarding what Aston Martin is about.”
Look for a new product launch of the Cygnet by late 2010.
