Emma Watson is the new face of Burberry, a signal that the company is targeting younger buyers with an affinity for the upmarket brand's iconic chic. The Harry Potter star is working her magic in Burberry's latest ad campaigns, which the company has also posted on its website.Burberry has moved into a stylish new London headquarters building, adding to its green credentials. It's also switched its New York base of operations, part of a push to increase US turnover.
Although most luxury brands are suffering during the global economic downturn, Burberry's broad appeal has served as a cushion and helped keep its momentum going. What's next for the BB check?
